PBL 6 Marketing Communication Plan
Compare different marketing communication planning models: what are the stages? · AIDA model Awareness is creating brand awareness or affiliation with your product or service. Interest means generating interest in the benefits of your product or service. Desire means showing your brand personality. Move the consumer from ‘liking’ it to ‘wanting it’. And finally Action means raise the engagement with customers, make phone calls, appointments with them, send emails, etc. Problem definition: There must be knowledge about the organization, product or service. But also knowledge about what the client is really asking for! Analysis: The second step is to analyze the market and the environment in which the organization or the product exists. Strategy: The development of a strategy or concept within an operational plan consists of four modules, which are interdependent. These building blocks are: target group, objectives...